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Ryan Magin, an expert in social media growth, joins Brandon to discuss the power of short-form content. They emphasize the importance of creating videos that showcase personality rather than niche, attracting a larger audience and increasing chances of going viral. They also explore the monetization potential of platforms like TikTok and the value of posting content on multiple platforms. The chapter on viral videos highlights the impact of building a connection with viewers to increase followers.
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Quick takeaways
- Creating content that appeals to a wide audience increases the chances of going viral and reaching a larger audience on social media platforms.
- Views and engagement are more important indicators of success than follower counts, as they lead to more potential customers and opportunities for monetization.
Deep dives
Casting a Wider Net for Content Creation
The podcast episode discusses the importance of creating content that appeals to a wide audience rather than focusing solely on a specific niche. The host and guest emphasize that by casting a wider net, one can attract more viewers and potential customers. They suggest making videos that educate, entertain, or touch viewers in some way, regardless of the niche. By prioritizing broad reach and utilizing platforms like TikTok, Instagram Reels, and YouTube Shorts, content creators can increase their chances of going viral and reaching a larger audience.
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Listen to the best highlights from the podcasts you love and dive into the full episode