Ryan Elmore

In a deep dive into football analytics, Mike Lopez, the NFL's Senior Director of Data and Analytics, explores how data shapes football strategies, rule changes, and player evaluations. He discusses the NFL's focus on safety and entertainment and shares insights on the dynamic kickoff trial outcomes. Ryan Elmore and Adriana Gonzalez Sanchez reveal their research on whether icing the kicker actually impacts performance, concluding there's little effect. They emphasize practical coaching tips, urging teams to use timeouts wisely. It's a game-changing discussion!