Ryan Deiss, a guru in mergers, acquisitions, and private equity, shares powerful insights on selling your business. He discusses how to differentiate between platform and tuck-in acquisitions, emphasizing that people buy improved versions of themselves. Deiss highlights strategic negotiation tips to avoid leaving money on the table and warns against rushing into offers. He also delves into the importance of showcasing your company's value and the current market trends that can impact potential deals, making this a must-listen for aspiring entrepreneurs.