Russell James

Former head of marketing at the England and Wales Cricket Board who now runs a sponsorship consultancy, speaking about the Ashes' marketing value and its commercial halo for cricket.

Best podcasts with Russell James

Ranked by the Snipd community

Nov 19, 2025 • 17min

Is cricket financially healthy?

Join cricket experts Prakash Warkhankar, Dos Munda, Jessica Howarth, and Russell James as they dissect the financial landscape of cricket. Warkhankar highlights the IPL's massive economic impact, while Munda reveals South Africa's challenges with Test scheduling due to financial realities. Howarth discusses the growing commercial interests in women's cricket following T20's success, and James emphasizes the cultural and marketing significance of the Ashes. Together, they explore the future of both formats in a changing sports economy.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app