Business Daily Is cricket financially healthy?
Nov 19, 2025
Join cricket experts Prakash Warkhankar, Dos Munda, Jessica Howarth, and Russell James as they dissect the financial landscape of cricket. Warkhankar highlights the IPL's massive economic impact, while Munda reveals South Africa's challenges with Test scheduling due to financial realities. Howarth discusses the growing commercial interests in women's cricket following T20's success, and James emphasizes the cultural and marketing significance of the Ashes. Together, they explore the future of both formats in a changing sports economy.
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T20 Dominates Cricket's Commercial Value
- The short T20 format dwarfs global rights for longer test cricket and commands huge TV and streaming money.
- The IPL's record $6bn rights deal and $18.5bn valuation show where commercial value currently concentrates.
IPL Blended Entertainment With Local Impact
- Prakash Warkhankar describes the IPL as an entertainment spectacle that fused Bollywood, music and colorful kits to widen the audience.
- He credits the IPL with boosting local economies and creating grassroots academies and new heroes.
Franchise Leagues Erode Test Match Demand
- The global spread of franchise T20 leagues has increased supply of short-form cricket and reduced demand for test matches.
- That shift makes staging and funding long tests harder as broadcasters and fans favor compressed formats.