Russel Banzon

CMO at Cresta, building an enterprise marketing machine and previously held roles at TalkDesk and Gong.

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Apr 3, 2025 • 50min

TalkDesk, Gong, and Cresta’s secret weapon: Russel Banzon’s CMO playbook. Enterprise marketing, differentiating with customer proof, bullseye account selection, and the 3 acts of growth.

Russel Banzon, CMO at Cresta and former marketing mastermind at TalkDesk and Gong, shares his enterprise marketing secrets. He discusses how winning relationships—like courtside seats and Michelin dinners—can drive enterprise sales. Banzon emphasizes the importance of customer outcomes over mere features, revealing strategies to avoid the 'PLG Trap.' He introduces the 'Bullseye' framework for account selection and showcases how effective leadership parallels hip-hop dance dynamics. This engaging conversation offers a fresh take on building a brand in today's competitive AI landscape.

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