Russ Ayers, SVP of Cyber and Deputy CISO at Equifax, dives into the rising threat of deepfakes and their implications for security. He discusses how AI is blurring the lines between real and fake, creating challenges for identity verification. The conversation highlights the need for advanced detection methods and the creation of new roles like ‘Reality Auditor.’ Russ emphasizes the urgent importance of re-establishing trust in communication as deepfake technology alters our perceptions and legal standards.