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Defense in Depth

How Do We Build a Security Program to Thwart Deepfakes?

May 23, 2024
Russ Ayers, SVP of Cyber and Deputy CISO at Equifax, dives into the rising threat of deepfakes and their implications for security. He discusses how AI is blurring the lines between real and fake, creating challenges for identity verification. The conversation highlights the need for advanced detection methods and the creation of new roles like ‘Reality Auditor.’ Russ emphasizes the urgent importance of re-establishing trust in communication as deepfake technology alters our perceptions and legal standards.
29:25

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Quick takeaways

  • The rise of deepfake technology demands enhanced identity verification systems as traditional methods become increasingly unreliable in security contexts.
  • The emergence of 'reality auditors' may create new job roles focused on content authenticity in response to the challenges posed by fabricated media.

Deep dives

The Rise of Deepfakes and Security Threats

Recent advancements in artificial intelligence (AI) and large language models (LLMs) have made it increasingly difficult to differentiate between real and fabricated content, particularly with photorealistic videos. As technology becomes more accessible, the potential for misuse grows, allowing malicious actors to automate and conduct more complex cyber attacks. This raises significant security implications for organizations as traditional methods of verification, such as visual authentication via videos, become less reliable. One suggested approach to temper these risks involves implementing stronger identity verification systems to cope with the rise of deepfakes.

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