Ruba Borno

Vice president of the Global Specialists and Partners group at Amazon Web Services (AWS). Works with partners and customers across industries to turn rapid technological advances into business impact.

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Sep 15, 2025 • 30min

How to lead through the AI disruption

Ruba Borno, Vice President at Amazon Web Services, shares her insights on navigating AI disruption and transformation. She discusses how rapid AI advancements are shaping the job market and emphasizes the critical role of security in generative AI. Ruba highlights effective strategies for businesses to avoid pitfalls in AI integration and stresses the importance of partnerships and data security. Additionally, she explores the potential for innovation and democratization of technology through AI, encouraging leaders to embrace calculated risks.

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