At the Edge How to lead through the AI disruption
21 snips
Sep 15, 2025 Ruba Borno, Vice President at Amazon Web Services, shares her insights on navigating AI disruption and transformation. She discusses how rapid AI advancements are shaping the job market and emphasizes the critical role of security in generative AI. Ruba highlights effective strategies for businesses to avoid pitfalls in AI integration and stresses the importance of partnerships and data security. Additionally, she explores the potential for innovation and democratization of technology through AI, encouraging leaders to embrace calculated risks.
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A Faster-Than-Internet Transformation
- Generative AI and agentic systems are as transformative as the internet and will reshape work rapidly.
- The pace of change outstrips past shifts, making earlier career predictions quickly obsolete.
Make Data Readiness The First Step
- Prepare data that is integrated, governed, and has role-based access before building AI.
- Treat data preparedness as foundational because models only learn from the data they're given.
Build Security Into AI From Day One
- Embed security and guardrails in every AI strategy from the start.
- Use controls so automation and agents act safely without compromising data or business integrity.