Ru Butler, a service designer for an insurance firm in the UK, shares insights from the first four years of a community designed for in-house service design professionals. They discuss the evolution of the Circle community and the importance of co-creation. Topics include ethical dilemmas in service design, the introduction of AI enhancements, and the push for decentralized leadership. Ru emphasizes the strength of personal connections and the need for ongoing engagement, making it a vibrant space for learning and growth in the service design realm.