Rowan Tonkin, CMO at Planful and expert in marketing planning, shares invaluable insights on building a successful marketing strategy. He discusses the importance of aligning your marketing plan with business objectives and gaining buy-in from executives. Rowan emphasizes the need for creativity within structured teams and reframes marketing as a revenue-generating investment. He also dives into the significance of collaborating with finance teams and adapting strategies based on evolving economic conditions, all aimed at driving measurable results.

Rowan Tonkin, CMO at Planful, shares tips to build a powerful marketing plan that aligns with business objectives, strategies to gain plan approval, best practices for flawless execution, insights into scenario planning, and involving multiple stakeholders in the marketing plan.

Seasoned marketing experts Bryan Casey, Rowan Tonkin, Joel Klettke, and Ronnie Higgins share insights on AI integration, maintaining quality, trust issues, agility in tech contracts, and fostering a culture of experimentation. Topics include balancing AI innovation with brand identity, empowering marketing teams with AI tools, and exploring AI applications for organizational growth and efficiency.