Ros Atkins

BBC News presenter and Analysis Editor, Ros Atkins, discusses the art of explanation and his new book. They explore the importance of explanation, techniques for engaging videos, generating ideas, and lessons on better communication.

Host Isabel Berwick speaks to Ros Atkins, BBC News analysis editor and author of 'The Art of Explanation,' about the importance of clear communication in the workplace. They discuss the negative impact of jargon, the power of preparation, and the significance of concise and well-written emails.

In this engaging conversation, Ros Atkins, a BBC News presenter and author of The Art of Explanation, shares his expertise in clear communication. He contrasts the art of writing a book with daily broadcasting and recounts a pivotal failed interview that taught him precision. Ros offers practical tips for anticipating questions and refining responses through dynamic organizing and rehearsing. He also discusses crafting a news explainer on unsafe concrete, highlighting the importance of editing out ambiguity. Tune in for insights on effective storytelling!

In this episode, Ros Atkins, creator of viral BBC videos 'Ros Atkins on...', shares techniques for effective communication. They discuss the ten elements of a good explanation and the seven steps for clarity and impact. Ros emphasizes simplicity, precision, and understanding complexity. He also talks about tailoring communication to the audience, maintaining calm, and using joining phrases for smooth transitions. The importance of delivery, Steely Dan's process, and his book on communication are discussed.

The brilliant journalist and broadcaster Ros Atkins discusses the art of explanation and the importance of effective communication. He shares the secrets he has learned from years of working in high-pressure newsrooms, highlighting the elements of a good explanation. The podcast explores topics such as tailoring communication to specific audiences, the balance between concise content and capturing attention in the digital world, the significance of engaging people emotionally through storytelling, and the challenges of adapting to the unpredictable nature of journalism.