Delving into high-performance culture, they discuss psychological safety in sales teams. Ronen shares his journey from property management to sales leadership. The impact of psychological safety on team performance and company success is highlighted.

Cynthia Handal, a seasoned sales trainer, advocates for permission-based conversation techniques, while Ronen Pessar, an expert in structured scripting, shares his insights on guiding conversations. They dive into the nuances of transitioning from openers to securing meetings, highlighting common pitfalls to avoid. The discussion includes valuable strategies like using tone effectively, asking the right questions, and employing follow-up communications. Ultimately, they emphasize the importance of maintaining a positive mindset and enjoying the sales journey.