Roger Dudler

Roger Dudler, Founder and CEO of Frontify, shares his experiences in building a brand management platform. He discusses how brand awareness can significantly lower marketing costs and why involving employees in VC selection fosters a stronger company culture. Dudler warns against the risks of hasty hiring and offers a mindset shift for tackling tough decisions confidently. He emphasizes the importance of personal passions in hiring and the deep connection between brand identity and company culture in driving success.