Roger Ailes, a pioneer in television and founder of Fox News, and Rupert Murdoch, the media mogul behind its rise, dive into their groundbreaking journey. They discuss the creation of America's Talking, Ailes' vision for apolitical broadcasting, and the subsequent launch of Fox News aimed at a 'normal' audience. Their rivalry with major networks and the strategic manipulations that shaped partisan news are unveiled. Ailes' staffing challenges, particularly regarding women, and how these dynamics influenced Fox News’ branding and success are also explored.