Roger Ailes, the founder of Fox News, transformed television with his earlier venture, America's Talking, a unique, mostly apolitical channel. His journey reflects a mission filled with ambition and revenge after losing that dream. Rupert Murdoch, a legendary media mogul, played a pivotal role in helping Ailes pivot towards creating Fox News, fulfilling a niche for conservative viewers. The podcast dives into their theatrical approach to news, the culture wars of the early days, and the ensuing conflicts between commerce and journalism.

Roger Ailes, a pioneer in television and founder of Fox News, and Rupert Murdoch, the media mogul behind its rise, dive into their groundbreaking journey. They discuss the creation of America's Talking, Ailes' vision for apolitical broadcasting, and the subsequent launch of Fox News aimed at a 'normal' audience. Their rivalry with major networks and the strategic manipulations that shaped partisan news are unveiled. Ailes' staffing challenges, particularly regarding women, and how these dynamics influenced Fox News’ branding and success are also explored.