Slate News
Slow Burn: The Rise of Fox News - Ep. 2: A Network for Normal People
Sep 25, 2024
Roger Ailes, a pioneer in television and founder of Fox News, and Rupert Murdoch, the media mogul behind its rise, dive into their groundbreaking journey. They discuss the creation of America's Talking, Ailes' vision for apolitical broadcasting, and the subsequent launch of Fox News aimed at a 'normal' audience. Their rivalry with major networks and the strategic manipulations that shaped partisan news are unveiled. Ailes' staffing challenges, particularly regarding women, and how these dynamics influenced Fox News’ branding and success are also explored.
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Quick takeaways
- Roger Ailes initially launched America's Talking as a unique, engaging platform for average viewers, despite its eventual decline in viewership.
- His hands-on management style fostered a collaborative work environment at America's Talking, emphasizing audience connection and content innovation.
Deep dives
The Road to Television
In 1994, Bill McCuddy was encouraged by an intern to audition for a talk show contest sponsored by the newly launched cable channel America's Talking. His journey included creating an audition tape that featured quirky methods, such as holding a sign asking people to honk if he should have a show. Despite the odds, his unconventional approach gained traction, ultimately placing him among the final 20 contestants. This experience served as a launchpad for his later career in television, demonstrating how unexpected opportunities can arise from seemingly mundane moments.
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