Roenen Ben-Ami, Co-founder and Chief Risk Officer of Justt, dives into the world of chargebacks and the nuances of friendly fraud. He explains how many merchants struggle with the 'guilty until proven innocent' scenario when customers dispute charges. Roenen highlights the innovative use of AI for crafting dynamic arguments that help recover lost funds and maximize win rates. He emphasizes how integrating data sources can streamline the dispute process, offering merchants a lifeline in managing chargebacks more effectively.