The AI in Business Podcast
Tackling Chargeback Challenges at Scale with Machine Learning and Dynamic Arguments - with Roenen Ben-Ami at Justt
Feb 19, 2025
Roenen Ben-Ami, Co-founder and Chief Risk Officer of Justt, dives into the world of chargebacks and the nuances of friendly fraud. He explains how many merchants struggle with the 'guilty until proven innocent' scenario when customers dispute charges. Roenen highlights the innovative use of AI for crafting dynamic arguments that help recover lost funds and maximize win rates. He emphasizes how integrating data sources can streamline the dispute process, offering merchants a lifeline in managing chargebacks more effectively.
24:32
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Quick takeaways
- The rise of friendly fraud necessitates that merchants adopt automated solutions to streamline their chargeback responses and recover lost revenue more effectively.
- By analyzing chargeback trends, merchants can gain valuable business intelligence that informs better antifraud measures and enhances overall operational strategies.
Deep dives
Understanding Chargebacks and Their Impact
Chargebacks occur when customers dispute transactions with their banks, leading to merchants losing funds until they prove the legitimacy of the charges. Merchants face a 'guilty until proven innocent' scenario, which creates a complicated and manual process for disputing claims. Many merchants overlook or abandon chargebacks due to the perceived complexity, often leaving revenue unclaimed. With chargebacks on the rise, particularly friendly fraud, it's crucial for merchants to understand the costs involved in these disputes and the potential revenue losses due to inefficiencies.
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