Robert Matheson

In this engaging discussion, Robert Matheson, a serial entrepreneur and founder of the narrative-driven clothing brand Robert Redd, shares his inspiring journey through the ups and downs of business. He reveals the art of 'storyselling' and how storytelling can shape a brand's identity. Matheson also explores the shift to subscription models, drawing on examples like Dollar Shave Club. Additionally, he discusses the delicate balance between emotion and professionalism in entrepreneurship, offering valuable insights for thriving in the competitive apparel market.