ideamix podcast Robert Matheson - Never Give Up on Your Dream
Feb 19, 2020
In this engaging discussion, Robert Matheson, a serial entrepreneur and founder of the narrative-driven clothing brand Robert Redd, shares his inspiring journey through the ups and downs of business. He reveals the art of 'storyselling' and how storytelling can shape a brand's identity. Matheson also explores the shift to subscription models, drawing on examples like Dollar Shave Club. Additionally, he discusses the delicate balance between emotion and professionalism in entrepreneurship, offering valuable insights for thriving in the competitive apparel market.
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Finding the First Customer
- The first customer was a woman who owned several stores, proven through a trunk show event.
- They initially relied heavily on friends and family but quickly realized the overhead of wholesale and events was expensive and risky.
Reverse Engineer Brand and Sales
- Reverse engineer the product and brand by launching monthly products that tell ongoing story chapters.
- Build a subscription model for continuous sales, reoccurring revenue, and direct consumer data.
Legend and Product as Primary Assets
- The brand's primary asset is the legend, inseparable from product launches as chapters of the story.
- This tandem approach offers unique leverage behind a subscription paywall for exclusive content.
