Robert Francis, author of the Bird History Substack, dives into the fascinating realm of economic ornithology, exploring the intricate value of birds to society. He reflects on the legacy of Flaco, the beloved Eurasian eagle owl, and discusses the emotional weight of wildlife valuation. Topics include the surprising benefits birds provide to agriculture, the clash between economists and farmers on conservation, and the historical role of government in promoting wildlife. This discussion prompts a rethink on how we measure the worth of our feathered friends.