Dr. Rob Wolcott, an adjunct professor focused on innovation strategy, and Kaihan Krippendorff, CEO of OutThinker Networks, discuss their book Proximity and its impact on business in a digital age. They explore how technology allows for value creation closer to consumer demand, transforming industries like healthcare and energy. With practical examples from on-demand pharmaceuticals to generative AI, they highlight the future of legacy brands, emphasizing the importance of responsiveness and efficiency in today's rapidly evolving market.

Rob Wolcott, an author exploring the impact of proximity on various industries, shares fascinating insights on how technology is transforming business. He discusses the shift from traditional manufacturing to localized production, driven by digital advancements like AI and 3D printing. Wolcott highlights the importance of real-time responses to demand and the potential for personalized medicine through innovative technologies. He also examines the societal changes prompted by increased individualism in this new, tech-driven world.

Authors Rob Wolcott and Kaihan K. discuss the benefits of a Proximity-focused business model. Jeremie Kubicek explores deciphering expectations in relationships. Jon Reed debunks myths about the tech paradox in the enterprise and shares learnings from events like Adobe Summit.