Rob Singer, the CMO at Remitly, a fintech trailblazer in international money transfers, shares his insights on scaling marketing in a 900+ person startup. He discusses the importance of building a strong team culture and the intricacies of adapting marketing strategies across geographies. Rob emphasizes data's complexity and the challenges of interpreting incomplete stories. Additionally, he reveals his daily spreadsheet ritual to track key metrics, and he highlights the shift from static marketing to a more engaging, customer-centric approach.
