Rob Litterst

Rob Litterst, founder of PricingSaaS and writer of the insightful newsletter Good Better Best, dives into the rocky terrain of SaaS pricing. He reveals that traditional seat-based models are becoming obsolete as the industry grapples with AI. Rob stresses the urgency of innovative pricing strategies to avoid irrelevance. Excitingly, he shares Intercom's bold move to price according to growth via AI agents rather than conventional metrics. The conversation also touches on the need for creativity in marketing during these transformational times.