Rob Graves, an experienced estate agency expert who runs Key Coaching after selling a multi-million pound business, shares invaluable insights. He discusses the complexities of business acquisition and the importance of self-awareness and data analysis in real estate. Rob emphasizes enhancing profitability through effective marketing strategies and the unique challenges faced by startups versus established firms. He also touches on leveraging AI to boost efficiency while retaining the personal touch, as well as the significance of confidence and branding in this competitive landscape.