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Rob Cameron
Global Head of Acceptance Solutions at Visa with 20+ years in payments, leading Visa's work on digital acceptance, fraud prevention and the Trusted Agent Protocol for agentic commerce.
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Nov 10, 2025
• 24min
How Visa is Preparing for the Agentic Commerce Era
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Rob Cameron, Visa's Global Head of Acceptance Solutions and payments expert, discusses the future of commerce in the age of AI. He dives into how agentic AI will revolutionize payment processing and consumer trust. Rob outlines Visa's Trusted Agent Protocol for secure, seamless transactions, and emphasizes the importance of consumer confidence in adopting AI-driven payments. He also shares insights on balancing human and AI interactions in shopping, how retailers can prepare, and the critical role of data privacy and fraud prevention in this new landscape.
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