Retail Remix How Visa is Preparing for the Agentic Commerce Era
Nov 10, 2025
Rob Cameron, Visa's Global Head of Acceptance Solutions and payments expert, discusses the future of commerce in the age of AI. He dives into how agentic AI will revolutionize payment processing and consumer trust. Rob outlines Visa's Trusted Agent Protocol for secure, seamless transactions, and emphasizes the importance of consumer confidence in adopting AI-driven payments. He also shares insights on balancing human and AI interactions in shopping, how retailers can prepare, and the critical role of data privacy and fraud prevention in this new landscape.
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Agentic Discovery Is Already Massive
- Agentic platforms are already driving huge discovery shifts, with a 4,700% increase in consumers reaching e-commerce sites from AI over 12 months.
- Rob Cameron predicts agents will soon complete purchases on users' behalf once prompting and authorization improve.
Adopt Open Agent Standards Now
- Do adopt open standards and protocols so agents can be recognized and trusted across sites.
- Rob Cameron advises building the plumbing (Trusted Agent Protocol) now to protect security and consumer trust.
Trust Grows Through Gradual Delegation
- Consumer trust will likely ramp via staged delegation: initial approvals then gradual full delegation as agents prove reliable.
- Rob Cameron expects many consumers will start by approving agent suggestions before fully delegating purchases.