Rick Richey, a personal trainer, gym owner, and founder of the Independent Training Spot, discusses the evolving fitness landscape. He shares his journey from corporate gyms to independent training, emphasizing the importance of education and branding. The conversation delves into the challenges independent trainers face, the impact of social media, and the need for meaningful client interactions. Rick also offers insights on adapting to technology while maintaining foundational training principles, and he highlights the realities of gym ownership and personal trainer expectations.