Rick Kelley
Former SVP of Gaming and App Monetization Solutions and Managing Director of Meta Ireland who led a $1B+ revenue organization and scaled Meta's international go-to-market teams; now advises founders on global GTM, sales hiring, and AI's impact on commercial organizations.
Best podcasts with Rick Kelley
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Oct 14, 2025 • 18min
The GTMnow Podcast Bonus: ‘I joined Meta at 900, left at 90,000’ — Rick Kelley on Building and Scaling International Sales Teams
Rick Kelley, former SVP at Meta, shares insights from his remarkable journey of scaling the company from 900 to 90,000 employees. He reveals a data-driven approach to market prioritization, centralizing early-stage sales teams for flexibility, and the emergence of gaming as a new global region. Kelley emphasizes the importance of strategic headcount planning before hiring, the role of AI in sales efficiency, and the need for strong leaders who can adapt as organizations grow. His experience offers valuable lessons for startups aiming for global expansion.
Jun 3, 2025 • 47min
GTM 149: How to Scale International Sales Teams with Rick Kelley
Rick Kelley, former VP at Meta, shares insights from his 15-year tenure leading a $10B+ revenue operation. He discusses the operational playbooks that fueled Meta’s massive growth and emphasizes the importance of coachability and humility in sales leadership. Delving into AI's transformative role, he outlines how it changes headcount strategy and the essential traits he seeks in hires. Kelley advises founders on focusing on builders over closers and the risks of misaligning sales capacity in early-stage companies.
