Richie Zarnicki

Richie Zarnicki, co-founder of Z&M Consultants, shares his inspiring journey of starting a digital marketing agency during the pandemic. He discusses identifying niches and harnessing digital marketing tools like SEO and Google Ads to boost client revenue. The conversation dives into the evolving role of AI, especially chatbots, in enhancing client interactions and compliance. Richie also highlights the importance of adaptability and continuous learning in the fast-paced world of digital marketing, offering valuable insights for aspiring entrepreneurs.