BiggerPockets Daily Sunday Hustle: ZM to a Million - A Digital Marketing Transformation
Jul 13, 2025
Richie Zarnicki, co-founder of Z&M Consultants, shares his inspiring journey of starting a digital marketing agency during the pandemic. He discusses identifying niches and harnessing digital marketing tools like SEO and Google Ads to boost client revenue. The conversation dives into the evolving role of AI, especially chatbots, in enhancing client interactions and compliance. Richie also highlights the importance of adaptability and continuous learning in the fast-paced world of digital marketing, offering valuable insights for aspiring entrepreneurs.
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Richie's Career Shift to Marketing
- Richie initially aimed to be a firefighter like his cousins but shifted to digital marketing after exploring side hustles and product ideas.
- He learned valuable lessons from failed product attempts before finding success helping businesses with digital marketing during COVID.
Take Action and Prepare
- Take action despite fears, as regret mostly comes from not trying, not from mistakes themselves.
- Prepare financially for at least a year or two before going all in on your side hustle.
Master Tools and Tracking
- Learn foundational digital marketing skills like SEO and Google Ads through courses and practice.
- Use tools like CallRail to track and optimize marketing campaigns for service-based businesses.
