Richard Petty

In this conversation, Richard Petty, a renowned psychology professor known for co-creating the Elaboration Likelihood Model, shares insights into attitude change and persuasion. He discusses how belief systems can be rigid, yet persuasion seeks to reshape understanding. The dialogue covers how group dynamics shape attitudes and the importance of diverse viewpoints in decision-making. Petty also explores the challenges of persuasion in a polarized world, emphasizing strategies to encourage open-mindedness and the role of context, credibility, and audience perception.

Psychology study shows ambivalence can lead to supporting extremist actions. Professor Richard Petty discusses what drives extremism in politics, how to combat it, and the role of politicians in perpetuating polarization.