Richard Hayes

Richard Hayes, COO of Zoopla and property-tech veteran, shares game-changing insights on how estate agents can leverage portals for more than just leads. He discusses the importance of brand visibility and strategic marketing. Richard explains how tools like Prospect Plus can turn impressions into actual listings, boosting agents' market share. With practical tips on navigating local competition and optimizing listing packages, he offers a blueprint for smarter portal engagement that can significantly increase agent profits.

In this engaging discussion, Richard Hayes, COO of Zoopla, shares insights on the future of low-fee estate agency. He emphasizes that fees may have hit rock bottom and explains how agents can boost profitability by focusing on value and service. Richard discusses rising operational costs and the importance of using data and AI to justify fee increases. He emphasizes that consumers prioritize expertise and insight over low fees, and outlines Zoopla's initiatives, including masterclasses to help agents adapt and grow in the evolving market.

Richard Hayes, COO of Zoopla, shares his insights on the intersection of AI and property portals. He argues that AI enhances portal experiences rather than threatening them, offering smarter searches and personalised alerts. Hayes emphasizes the importance of structured data for AI's effectiveness, providing agents with valuable insights. He predicts a shift towards budget-focused searches and highlights how portals can analyze consumer preferences to benefit agents. Ultimately, AI is framed as a tool for greater engagement in the competitive real estate landscape.