Letting & Estate Agent Podcast Should the portals help you get more listings? - Ep. 2378
Nov 5, 2025
Richard Hayes, COO of Zoopla and property-tech veteran, shares game-changing insights on how estate agents can leverage portals for more than just leads. He discusses the importance of brand visibility and strategic marketing. Richard explains how tools like Prospect Plus can turn impressions into actual listings, boosting agents' market share. With practical tips on navigating local competition and optimizing listing packages, he offers a blueprint for smarter portal engagement that can significantly increase agent profits.
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Impressions Matter As Much As Leads
- Impressions and leads are the two critical KPIs for digital portals.
- Combining brand visibility with direct-response tactics yields better marketing outcomes.
A Large Vendor Audience Signals Listing Opportunities
- Zoopla has built a large vendor audience of people tracking their home's value.
- 700,000 users show derived or declared intent to sell within 12 months, which drives listings.
Invest To Move From Number Two To Number One
- Invest in targeted marketing to move from second to first in your area.
- Becoming number one can increase business profit by about 25%.