Richard Emery, a veteran of business aviation sales, has held prestigious roles at Canadair, Bombardier, Gulfstream, and Hawker Beechcraft. He shares insights on structuring high-performing sales teams and the nuances of selling private jets to unique clients. Richard dives into the importance of understanding customer motivations and emphasizes servant leadership as a way to empower teams. His engaging anecdotes and practical advice offer valuable lessons for CEOs and anyone interested in optimizing sales strategies in competitive industries.