Richard Dickson

Richard Dickson, the CEO of Gap Inc. since 2023, is on a mission to revitalize the brand. He shares how the company defied consumer slowdowns with surprising sales boosts and fresh inventory. Dickson dives into his strategy of leveraging celebrity partnerships and rebranding to attract shoppers. He highlights plans for the holiday season, the strength of denim sales, and how unique collaborations like Old Navy's partnership with DoorDash play a role in cultural relevance. His insights into mitigating tariff impacts on margins are equally intriguing.