Bloomberg Talks Gap CEO Richard Dickson Talks Turn Around, Earnings
Nov 21, 2025
Richard Dickson, the CEO of Gap Inc. since 2023, is on a mission to revitalize the brand. He shares how the company defied consumer slowdowns with surprising sales boosts and fresh inventory. Dickson dives into his strategy of leveraging celebrity partnerships and rebranding to attract shoppers. He highlights plans for the holiday season, the strength of denim sales, and how unique collaborations like Old Navy's partnership with DoorDash play a role in cultural relevance. His insights into mitigating tariff impacts on margins are equally intriguing.
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Strength Across All Income Cohorts
- Gap is seeing consistent strength across all income cohorts, not just wealthier shoppers.
- Old Navy, Gap, and Banana Republic each contributed to seven consecutive quarters of positive comps showing broad-market appeal.
Holiday Strength Focused On Core Categories
- Gap expects strong holiday performance driven by core categories like denim, sleepwear, and fleece.
- They combine value proposition and omnichannel convenience, such as the Old Navy–DoorDash partnership, to capture shoppers.
Make Collaborations Precise And Authentic
- Use targeted collaborations that are authentic and mutually beneficial to broaden your consumer base.
- Ensure collaborations are precise, win-win, and part of a sustained drumbeat of releases.