In a captivating discussion, health psychologist Richard de Visser, a professor at Brighton and Sussex Medical School, dives into the Dry January movement. He examines the surge in interest for alcohol-free living and the benefits of temporary abstinence, like improved sleep and energy. De Visser also explores the psychological factors fueling this trend and offers practical tips for success. Additionally, he highlights the potential rebound effect of drinking behaviors post-January, providing a nuanced view of modern drinking culture.