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Rich Rao
VP of the Small Business Group at Meta, managing global revenue and operations for Facebook, Instagram, and WhatsApp. Previously held various go-to-market roles at Google.
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Nov 3, 2022
• 59min
How to approach GTM with an engineering lens — Rich Rao’s advice from Google & Meta
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Rich Rao, VP of the Small Business Group at Meta, shares insights from his extensive background at Google and Meta. He discusses how his engineering perspective shapes go-to-market strategies, highlighting structured product roadmaps and the importance of creativity in marketing. Rao reflects on the early days of Gmail at Google, detailing critical pricing lessons and the challenges of moving from free trials. He also emphasizes the value of partnerships and engaging early adopters for successful product launches.
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