Rich Lee, CEO of New Era ADR, discusses his company's mission to revolutionize dispute resolution with a tech-driven platform. He highlights the remarkable 100-day model that drastically cuts resolution time, promoting efficiency and lower costs. Lee also addresses challenges in the legal field regarding technology adoption and the importance of social proof in driving innovation. The podcast explores the recruitment of skilled neutrals, balancing expertise with assertiveness, and the transformative impacts of AI on online dispute resolution.