Rich LaRue

Rich LaRue, Designated Broker for HomeSmart Arizona and VP for its Western region, has over 40 years of real estate experience overseeing 12,500 agents. He shares insights on exclusive listings, advocating for a broad market approach while respecting client privacy. Rich discusses the evolution of MLS rules and the potential separation from associations, emphasizing local advocacy's importance. He also encourages patience among vendors, highlighting tools like Raise that help agents demonstrate their value clearly to clients.