Listing Bits

Rich LaRue of Homesmart

Sep 1, 2025
Rich LaRue, Designated Broker for HomeSmart Arizona and VP for its Western region, has over 40 years of real estate experience overseeing 12,500 agents. He shares insights on exclusive listings, advocating for a broad market approach while respecting client privacy. Rich discusses the evolution of MLS rules and the potential separation from associations, emphasizing local advocacy's importance. He also encourages patience among vendors, highlighting tools like Raise that help agents demonstrate their value clearly to clients.
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ANECDOTE

Long Real Estate Journey

  • Rich LaRue started in real estate in his early twenties after a varied early life including racing motorcycles and paper routes.
  • He spent 28 years at Realty Executives before joining HomeSmart and has 42 years in real estate.
INSIGHT

Client-First Stance On Exclusives

  • HomeSmart's position on exclusives is client-first: market broadly unless the client asks otherwise.
  • The company allows agent flexibility but expects transparency and consent with sellers.
ADVICE

Have Clear Conversations With Sellers

  • Explain options and trade-offs fully so clients give informed consent about listing strategy.
  • Avoid shortcuts; document conversations so sellers know what they're consenting to.
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