Rich Habets, a trusted corporate advisor and coach with over 6000 clients globally, dives into the concept of 'Being' in business. He highlights the importance of human understanding for transforming organizations. Rich discusses fostering open communication and self-awareness in leadership to enhance team dynamics. He emphasizes the power of presence and active listening for cultural shifts. Shifting focus from self-promotion to service, he illustrates how to become trusted advisors, urging listeners to embrace possibility and drive positive impact.