Riccardo Zacconi

Riccardo Zacconi, CEO of King and creator of Candy Crush, shares his entrepreneurial journey from selling his car and flat to self-fund King to becoming Italy’s most successful entrepreneur. He discusses the importance of timing and predicting the market, creating a unique user experience, and the role of innovation in keeping the company afloat. Zacconi also emphasizes the significance of great hiring, monitoring KPIs for game developers, and shares his proudest moment while building the brand.