Secret Leaders with Dan Murray-Serter & Chris Donnelly
Candy Crush: creator Riccardo Zacconi on what it means to be the king of King
Mar 26, 2019
Riccardo Zacconi, CEO of King and creator of Candy Crush, shares his entrepreneurial journey from selling his car and flat to self-fund King to becoming Italy’s most successful entrepreneur. He discusses the importance of timing and predicting the market, creating a unique user experience, and the role of innovation in keeping the company afloat. Zacconi also emphasizes the significance of great hiring, monitoring KPIs for game developers, and shares his proudest moment while building the brand.
48:03
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Quick takeaways
- Candy Crush became a cultural phenomenon, highlighting its widespread popularity and addictive nature.
- The importance of creating a unique and enjoyable user experience, rather than solely focusing on timing the market, when developing a product.
Deep dives
The power of Candy Crush
Candy Crush became a cultural phenomenon, with the speaker recounting an experience of strangers approaching them to ask for in-game assistance. This highlights the widespread popularity and addictive nature of the game.
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