Lewis Pugh, an endurance swimmer and environmental activist, shares inspiring stories of pushing boundaries, like swimming at the North Pole, and what brands can learn about purpose from such feats. Ria Chin-You, VP of CRM at DAZN, discusses the challenges of personalizing marketing for 200+ global markets with a small team, while exploring the integration of AI in marketing workflows. Both guests emphasize the importance of emotional drive, agility in marketing, and the cultural nuances that influence effective global communication.