Reuben Carranza

Reuben Carranza, Executive Chairman of Bansk Beauty, shares his extensive experience in the beauty industry, including his time at P&G and Kate Somerville. He discusses Bansk's strategy in acquiring Byoma, highlighting its unique story and approach to simplifying skincare. Reuben also delves into the importance of aligning marketing strategies with brand purpose, how consumer expectations are reshaping the market, and the exciting trends in wellness and scalp care. Plus, he offers invaluable career advice for those aspiring to lead in the brand world.