Join Kristin Roberts, Chief Content Officer at Gannett, Imtiaz Patel, Chief Consumer Officer, and Renn Turiano, Chief Product Officer, as they explore the transformative impact of AI on media. They explain how Gannett is reinventing article formats to boost local engagement and enhance user experience. The trio discusses the delicate balance between traditional practices and AI innovations, grapples with subscription fatigue, and shares strategies for constructing effective performance-driven advertising in an increasingly digital landscape.
