The Rebooting Show
How Gannett is adapting for an AI era
Dec 12, 2024
Join Kristin Roberts, Chief Content Officer at Gannett, Imtiaz Patel, Chief Consumer Officer, and Renn Turiano, Chief Product Officer, as they explore the transformative impact of AI on media. They explain how Gannett is reinventing article formats to boost local engagement and enhance user experience. The trio discusses the delicate balance between traditional practices and AI innovations, grapples with subscription fatigue, and shares strategies for constructing effective performance-driven advertising in an increasingly digital landscape.
46:44
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Quick takeaways
- Gannett is leveraging AI to modernize content creation, aiming to enhance user engagement through more relevant and accessible information.
- The company's strategy emphasizes building direct consumer relationships and diversifying monetization methods to combat subscription fatigue.
Deep dives
The Role of AI in Media Transformation
AI is recognized as a powerful catalyst for change within the media industry, particularly in how content is created, distributed, and monetized. It excels at tasks such as summarization, optimization, and versioning, which streamline the content generation process. The discussion highlighted the importance of reorienting media businesses to effectively address deep-seated industry challenges while leveraging AI to enhance journalistic practices. This shift towards AI offers publishers the opportunity to redefine their approach in an evolving information landscape, particularly by focusing on essential content that meets audience needs.
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