The Rebooting Show How Gannett is adapting for an AI era
Dec 12, 2024
Join Kristin Roberts, Chief Content Officer at Gannett, Imtiaz Patel, Chief Consumer Officer, and Renn Turiano, Chief Product Officer, as they explore the transformative impact of AI on media. They explain how Gannett is reinventing article formats to boost local engagement and enhance user experience. The trio discusses the delicate balance between traditional practices and AI innovations, grapples with subscription fatigue, and shares strategies for constructing effective performance-driven advertising in an increasingly digital landscape.
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AI's Impact on Media
- AI excels at summarization, versioning, and optimization, making it crucial for media businesses.
- Media companies must adapt to AI's capabilities to thrive in the changing information landscape.
Reinventing the Article
- The traditional article format, originating from the typeface era, needs reinvention.
- Journalism must prioritize delivering exclusive, distinctive information that audiences can't find elsewhere.
AI for Hyperlocal Content
- NewsQuest, Gannett's UK partner, uses AI to generate hyperlocal content, like community announcements.
- This approach allows news outlets to reconnect with communities and increase content relevance.